Quoted from: 2d Barcode Streams Music from beQRious.com
It doesn’t feel quite right to publish this right now but I feel the urge to simply because this is art and technology combined. And being a techno freak makes it hard for me to ignore these stuff.
Recently, I heard news from the grapevine that an innovative person by the name of Yuri Suzuki living in the heart of Manhattan is combining his deep interest in music, love for art and grasp of technology. If you walk around in the streets of Manhattan, you may suddenly come across a strange black-and-white box which is something called a 2d barcode. But this one would be a 2d barcode in graffiti format. The 2d barcode graffiti has been stenciled into the walls along those streets by this guy and when someone who has a 2d barcode reader in his or her phone scans the barcode, music comes alive.
The 2d barcodes activates a stream of internet radio streaming on internet-enabled phones. It’s sort of like spreading the love of music through the city, using 2d barcode as the vehicle…but quite illegally.
The thing is that the artist is interested in connecting graffiti and pirate radio (this is where the uncomfortable issue of illegality comes in). But it’s still a form of creative expression. So, if you live in the city of Manhattan and happens to walk past a curious square box which appears to mean nothing at all to you, scan it with your QR code enabled phone and start listening to some music.
Yuri Suzuki was born in Tokyo and worked for Maywa Denki for a while and that is where he started developing a strong interesting in integrating music and technology. After a six year hiatus with the company, Suzuki moved to London where he delved deep into art at the Royal College or Art. After graduating while working with Moritz Waldemeyer, he opened his own studio and this is where life begins for this man.
I suspect this is a part of his promo work for his exhibitions and artwork but nevertheless, you have to give the man credit for being creative and brave with this move.
If you spot one of those graffiti, please do let us know!
Monday, February 14, 2011
Stand Out With A QR Code On Resume
Quoted from Stand Out With A QR Code On Resume on beQRious.com
If you want to stand out in a pack of competitors, you have got to have that edge. Every little bit counts when the stage is small and packed. Vying for a job works the same way. Imagine walking into the office of your potential employer and you are sitting there, face to face with another bunch of people vying for the same job, holding similar qualifications and have the same kind of experience as you do. All your resumes will kind of look the same to the hirer too. When looking to hire, remember, the potential employer is looking for someone who is ahead. If the potential employer sees a QR Code on your resume, he or she will automatically presume that you are always on the edge out of your seat, looking out for innovative things. This mentality and attitude can only earn you brownie points in the 'initiative' department.
What happens if the potential employer or the person who interviews you does not know what a QR Code is and does not know how it works because the buzz is, no doubt, strong but is rather new? Well, that sounds like a good time for you to show off your expansive knowledge! Time for subtle (but effective) show-off!
If it works for organizations and businesses, there is absolutely no reason why it should not work as a promotional tool for individuals as well. What would you resolve the QR Code to?
You could resolve the QR Code to your own personal website where the potential employer can find more information about your skills set and get to know you better. Or you could simply place your contact information like address, telephone number, email address and website link into the QR Code. The QR Code is so powerful and versatile that it can contain vast amount of information.
Instead of the tense silence that follows when the interviewer is looking through documents or your resume, the QR Code might even be a conversation starter because it is still something relatively new to the US right now.
You have nothing to lose in this instance because creation of QR Code is...yes, free of charge.
If you want to stand out in a pack of competitors, you have got to have that edge. Every little bit counts when the stage is small and packed. Vying for a job works the same way. Imagine walking into the office of your potential employer and you are sitting there, face to face with another bunch of people vying for the same job, holding similar qualifications and have the same kind of experience as you do. All your resumes will kind of look the same to the hirer too. When looking to hire, remember, the potential employer is looking for someone who is ahead. If the potential employer sees a QR Code on your resume, he or she will automatically presume that you are always on the edge out of your seat, looking out for innovative things. This mentality and attitude can only earn you brownie points in the 'initiative' department. What happens if the potential employer or the person who interviews you does not know what a QR Code is and does not know how it works because the buzz is, no doubt, strong but is rather new? Well, that sounds like a good time for you to show off your expansive knowledge! Time for subtle (but effective) show-off!
If it works for organizations and businesses, there is absolutely no reason why it should not work as a promotional tool for individuals as well. What would you resolve the QR Code to?
You could resolve the QR Code to your own personal website where the potential employer can find more information about your skills set and get to know you better. Or you could simply place your contact information like address, telephone number, email address and website link into the QR Code. The QR Code is so powerful and versatile that it can contain vast amount of information.
Instead of the tense silence that follows when the interviewer is looking through documents or your resume, the QR Code might even be a conversation starter because it is still something relatively new to the US right now.
You have nothing to lose in this instance because creation of QR Code is...yes, free of charge.
Using QR Codes
Quoted from The First Steps To Take Towards Using QR Code on beQRious.com:
Don't be too fast to think that you can't catch up with the crowd. Don't be too hasty in dismissing yet another technology craze that you think is beyond you. You will never know how a simple technology in the mobile phone, consumerism and advertising industry can completely transform many things that you do in your daily life. Give it a chance. Have a go. Learn more about it and find out how it can truly transform your life – this is the message that advertisers, developers and users ofQR Codes would like to tell Americans.
Businesses are now creating their own QR Codes and then printing them on business cards that they hand out. They see this as a very viral way of spreading a message. For instance, if you can scan and save the QR Code into your phone, you won't lose any contact information if you misplaced the business card or dropped it in a cab on your way back to the office.
So, how and where do we begin?
First of all, you need a smart phone...something like a Blackberry or iPhone or some other brand of android phones widely available out there. And then you need a QR Code reader. If you are getting a new phone at the point of reading this article, remember to ask the sales people if the phone comes with a pre-installed QR Code reader. Because of the fact that QR Codes is getting more and more popular, phone manufacturers are starting to preload the software into the phones before putting them up for sale.
The next time you see a curious-looking square box like on a product packaging, business card, poster or an advertisement in a newspaper or magazine, pull out the mobile phone and load the QR Code reader. Then point the camera at the QR Code and make sure that the picture that comes out is clear. The QR Code may not be read if the picture is blurred...that's one of the problems with the current readers and phones that we have out there. But we are pretty sure the cell phone manufacturers are doing everything they can to improve the quality of the pictures that come out on our end.
The QR Code may lead you to a website, a blog, an online social networking site, a coupon, a ticket, a message or contact information. The QR Code system is so versatile that it is deemed to be the bridge or link between the online world and our real physical world. A link...quite literally.
So, now that you know how QR Code works, maybe it's time to try it out and see how it can completely transform your life.
Businesses are now creating their own QR Codes and then printing them on business cards that they hand out. They see this as a very viral way of spreading a message. For instance, if you can scan and save the QR Code into your phone, you won't lose any contact information if you misplaced the business card or dropped it in a cab on your way back to the office.
So, how and where do we begin?
First of all, you need a smart phone...something like a Blackberry or iPhone or some other brand of android phones widely available out there. And then you need a QR Code reader. If you are getting a new phone at the point of reading this article, remember to ask the sales people if the phone comes with a pre-installed QR Code reader. Because of the fact that QR Codes is getting more and more popular, phone manufacturers are starting to preload the software into the phones before putting them up for sale.
The next time you see a curious-looking square box like on a product packaging, business card, poster or an advertisement in a newspaper or magazine, pull out the mobile phone and load the QR Code reader. Then point the camera at the QR Code and make sure that the picture that comes out is clear. The QR Code may not be read if the picture is blurred...that's one of the problems with the current readers and phones that we have out there. But we are pretty sure the cell phone manufacturers are doing everything they can to improve the quality of the pictures that come out on our end.
The QR Code may lead you to a website, a blog, an online social networking site, a coupon, a ticket, a message or contact information. The QR Code system is so versatile that it is deemed to be the bridge or link between the online world and our real physical world. A link...quite literally.
So, now that you know how QR Code works, maybe it's time to try it out and see how it can completely transform your life.
QR Code Primer
Below is some background on QR Codes. You'll find they are starting to pop up everywhere in the US (they are already everywhere in Japan). I thought it would be good to put this here as this is the basis for most of what this blog will be covering. Also be sure to see wikipedia's page on QR Codes here: http://en.wikipedia.org/wiki/QR_Code
What is the QR Code and why?
QR Codes has its roots in Japan. In Japan, QR Code technology is already so advanced that people are placing them on cookies, on fish and even on tombstones. It is a more sophisticated version of the conventional barcode that we are using today except that with the conventional barcode, the code contains information that can be read only horizontally. With the QR Code, it holds information both ways. You will need a smart phone or android loaded with a QR Code reader. With the phone's camera and the QR Code reader, users get to scan the code to find online information or simply messages and data. It is so versatile that it can hold a lot of information within the funny squarish mish-mash.
What are QR Codes being used for?
One of the most exciting things about QR Code is this – we don't really see a limit for QR Codes. Currently, people are mostly using QR Codes as a form of replacement for tickets, coupons, rosters, schedules, passports, product information, online link to information, etc. Even as you are reading this, you can be sure that someone is already coming up with a new way to use QR Code.
Why advertisers are getting all excited about QR Codes?
The reason why there is a buzz going on in and around the advertising and marketing industry all around the world is because you can literally BRING online information to users rapidly...as in one scan away, instead of having someone type out a long URL, copy a URL down on a piece of paper only to lose it and the interaction ability of the function. We are living in a demanding, fast-paced society whereby things are moving at rapid speed and consumers are demanding, picky and impatient (no offense to anyone here). Hence, advertisers see that this is their chance to bring INSTANT information to consumers to help them make better decisions.
For example, if you saw an advertisement in a magazine ad and there is a QR Code there, you can purchase the bag right off at that precise moment with your mobile phone.
It's hard for the advertisers to not quiver with delight when they see such an exponential advantage QR Code gives them over those who have yet to embrace the QR Code technology.
QR Codes has its roots in Japan. In Japan, QR Code technology is already so advanced that people are placing them on cookies, on fish and even on tombstones. It is a more sophisticated version of the conventional barcode that we are using today except that with the conventional barcode, the code contains information that can be read only horizontally. With the QR Code, it holds information both ways. You will need a smart phone or android loaded with a QR Code reader. With the phone's camera and the QR Code reader, users get to scan the code to find online information or simply messages and data. It is so versatile that it can hold a lot of information within the funny squarish mish-mash.
What are QR Codes being used for?
One of the most exciting things about QR Code is this – we don't really see a limit for QR Codes. Currently, people are mostly using QR Codes as a form of replacement for tickets, coupons, rosters, schedules, passports, product information, online link to information, etc. Even as you are reading this, you can be sure that someone is already coming up with a new way to use QR Code.
Why advertisers are getting all excited about QR Codes?
The reason why there is a buzz going on in and around the advertising and marketing industry all around the world is because you can literally BRING online information to users rapidly...as in one scan away, instead of having someone type out a long URL, copy a URL down on a piece of paper only to lose it and the interaction ability of the function. We are living in a demanding, fast-paced society whereby things are moving at rapid speed and consumers are demanding, picky and impatient (no offense to anyone here). Hence, advertisers see that this is their chance to bring INSTANT information to consumers to help them make better decisions.
For example, if you saw an advertisement in a magazine ad and there is a QR Code there, you can purchase the bag right off at that precise moment with your mobile phone.
It's hard for the advertisers to not quiver with delight when they see such an exponential advantage QR Code gives them over those who have yet to embrace the QR Code technology.
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